New banners erected along the fence of the Agricultural Research Council (located on the eastern side of the R44) on 14 August welcome visitors to Stellenbosch and highlight the many attractions of this historic Boland town.
The different banners reflect the town’s status as Innovation Capital of South Africa as well as its status as the Food and Wine Capital. Also represented is its status as a centre of education and Town of Oaks.
The Executive Mayor of Stellenbosch, Conrad Sidego, launched the Innovation Capital initiative in 2012. This initiative rests on five pillars: preferred investment destination, greenest municipality, safest valley, dignified living and good governance.
Images on new banners on the eastern side of the R44 reflect Stellenbosch’s status as Innovation Capital, Food and Wine Capital, centre of Education and Town of Oaks. Photo: Harold Daniels
Among other things, innovation means that creative thinking brings about economic and social improvement. Innovation is therefore key to bring about change in communities in Stellenbosch through stimulating social and economic development.
The banners also reflect the town’s status as Food and Wine Capital. The fine wines produced in this area are internationally renowned. A number of annual food, wine and cheese festivals contribute significantly to the local economy.
Stellenbosch is home to more than 20 000 students and the banners also reflect the town as a centre of education. For the last 100 years Stellenbosch University has contributed to research both internationally and internationally and is ranked among the top 500 universities worldwide.
The banner with an image of a tree serves to highlight Stellenbosch as the Town of Oaks. Some of these trees are centuries old and have been declared national monuments.
Stellenbosch Municipality’s Coat of Arms is also reflected on the banners.